Manager Paul Renaudineau 1. A noticeable increase in posts In 2019, the number of publications about Christmas increased by 57% compared to the previous year; however, interactions decreased by 30%. This means that social networks are saturated employee email database with a wide range of content promoting Christmas products -increasing rates to achieve communication goals-, but the relevance of said content is deficient. "This year we are also seeing an increase in the number of promoted or scheduled content trying to reach target audiences," said Julio Sosa, Business Intelligence Manager at Socialbakers. 2. Little relevance During the 2019 holiday season, 74% of employee email database posts were non-relevant , while 26% of relevant posts accounted for 68% of total engagement. Content rated as employee email database relevant gets up to 6.2 times more interactions employee email database than content rated as not relevant. 3. Instagram, the queen of engagement Instagram is the platform that generates the most engagement for a campaign during the Christmas season, as it offers the best efficiency by generating 2 times more interactions than other platforms. With 13% of posts, Instagram achieves 59% of total interactions Instagram gets twice as many interactions per 1,000 Facebook Fans. 4. Video, among the preferred formats employee email database Video is the second format with the highest engagement per 1,000 fans, after photography, which gets 73% of engagement per thousand fans. Video is very useful for categories such as Electronics, Entertainment and Retail where many benefits need to be